What is Landing Page Software?

Landing page software empowers online advertisers to create and optimize landing pages swiftly and easily. A landing page is also called a “destination page”, “lander”, or “lead capture page”. It is a web page that is displayed when you click on an internet ad or a SEO-optimized search result. This landing page displays sales copy that is an extension of the link, search result, or ad. Landing pages are used for lead generation. Visitors’ browsing on a landing page decide the advertiser’s conversion rate. Marketers and advertisers can increase the effectiveness of their online ads by connecting their landing pages to search engine marketing campaigns, email campaigns, and social media.

List of Landing Page Software Companies

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