Landing page software enables online advertisers to create and optimize landing pages swiftly and easily. A landing page is also called a “destination page”, “lander”, or “lead capture page”. It is a web page that shows up when you click on an internet ad or a SEO-optimized search result. This landing page displays sales content that is an extension of the link, search result, or ad. Landing pages are used for lead generation. Visitors’ browsing on a landing page determine the marketer’s conversion rate. Marketers and advertisers can increase the effectiveness of their digital ads by linking their landing pages to search engine marketing efforts, email campaigns, and social media.
Pricing details are a key consideration when you evaluate SaaS providers. Ask the provider if they offer price safeguards and contractual flexibility. “Shelfware” has become a major concern in SaaS licensing as clients end up paying for more than they need. Plus, to get pricing predictability, customers are forced to subscribe to long-term contracts. Make certain you don’t get saddled with long-term licensing and get locked in for a long time with a single vendor. Ask about easy exit policies that enable you to move on to another vendor if you are not satisfied with the services offered by the current one. Select a vendor that offers a convenient standard annual termination facility as well as long-term cost protection.
Another important element to consider is whether the cloud vendor meets compliance and security requirements. Your company is accountable to employees, clients, business partners, and regulators. Therefore, you should select a provider that has deployed a technically sound and comprehensive security program. Map your security control needs such as availability, integrity, confidentiality, privacy, and accountability to the provider’s capabilities. Ask the potential vendor about the procedures and systems they use to protect your sensitive data. Do they meet general as well as industry-specific compliance and security standards? Do they provide special measures to meet the unique security requirements of your particular industry? Get satisfactory answers to these queries before you make the investment.