What is Landing Page Software?

Landing page software empowers digital advertisers to create and optimize landing pages speedily and easily. A landing page is also called a “destination page”, “lander”, or “lead capture page”. It is a web page that shows up when you click on an online ad or a SEO-optimized search result. This landing page displays sales content that is an extension of the link, search result, or ad. Landing pages are used for lead generation. Visitors’ activities on a landing page determine the marketer’s conversion rate. Marketers and advertisers can boost the value of their internet ads by linking their landing pages to search engine marketing efforts, email campaigns, and social media.

Landing Page Software

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