What is Landing Page Software?

Landing page software enables online advertisers to create and optimize landing pages speedily and easily. A landing page is also termed a “destination page”, “lander”, or “lead capture page”. It is a web page that shows up when you click on an internet ad or a SEO-optimized search result. This landing page shows sales content that is an extension of the link, search result, or ad. Landing pages are employed for lead generation. Visitors’ browsing on a landing page decide the marketer’s conversion rate. Marketers and advertisers can increase the success of their internet ads by linking their landing pages to search engine marketing efforts, email campaigns, and social media.

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